As the Marketing and Documentation Officer for Permias LA, I led the ideation and creation of Instagram Reels, producing engaging content that significantly boosted follower count and audience engagement. Notably, videos like the 'K-town Crawl' saw a drastic increase in reach and interaction.

Collaborating with third parties such as the official Indonesian Consulate in LA, I worked closely with cross-functional teams to produce promotional materials that amplified our organization's presence. While my marketing team contributed to shooting featured videos, I took the lead in editing for all featured videos below, ensuring a cohesive and professional final product that resonated with our audience.

Beyond content creation, I played a key role in shaping marketing strategies, driving initiatives that connected our community with local events, and leveraging social media analytics to refine our approach and maximize impact.