A quick spec ad that I worked on with quick turnaround time. This challenged me to use the time and equipment already available to me, meaning I had to shoot with natural lighting.

#MyMomofuku was hashtag that I created to add some context to the video and inviting audiences to participate in the challenge of customizing their own Momofuku ramen bowl.

This was ultimately a practice and a challenge for me to create an effective spec ad from scratch. Learned a lot about directing talent, framing, lighting, and choosing effective camera angles.

• Camera: Sony FX30

• Shot on S-Cinetone Color Space

• Edited on Davinci Resolve